Saunders' reason for choosing the intriguing name Piggly Wiggly® remains a mystery he was curiously reluctant to explain its origin. Piggly Wiggly Corporation continued to prosper as franchiser for the hundreds of independently owned grocery stores allowed to operate under the Piggly Wiggly name and during the next several decades, functioned successfully under various owners.
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The stock was successfully traded on the New York Stock Exchange for some time, but through a series of stock transactions in the early 1920s, Saunders lost control of Piggly Wiggly and had no further association with the company. The original Piggly Wiggly Corporation became owner of all Piggly Wiggly properties: the name, the patents, etc., and Saunders began issuing stock in the Corporation. Piggly Wiggly Corporation, established by Saunders when he opened the first store in Memphis, secured the self-service format and issued franchises to hundreds of grocery retailers for the operation of Piggly Wiggly stores. There were shopping baskets, open shelve and no clerks to shop for the customer-all unheard of! Operating under the unusual name Piggly Wiggly, it was unlike any other grocery store of that time. Saunders, a flamboyant and innovative man, noticed that this method resulted in wasted time and expense, so he came up with an unheard of solution that would revolutionize the entire grocery industry: he developed a way for shoppers to serve themselves.ĭespite predictions that this novel idea would fail, Saunders’ first store opened Septemat 79 Jefferson Street in Memphis. Back then shoppers would present their grocery orders to clerks who then gathered the goods from the store shelves.
However, the Dick's brand has since been scrapped entirely, and all former Dick's locations still in operation are now simply Piggly Wiggly.Piggly Wiggly®, America’s first true self-service grocery store, was founded in Memphis, Tenn. Dick's continued to operate under the Dick's name until 2006, when they were briefly rebranded as "Dick's Piggly Wiggly", featuring the Piggly Wiggly logo with a small rendition of the Dick's logo above and to the left. In 2001, Dick's was acquired by Piggly Wiggly. Each Dick's supermarket included an in-house floral shop called the Blooming Basket, and the chain had a loyalty program called Dick's Savings Club (previously Dick's Insider Savings Club).
There were also Dick's supermarkets in the small Town of Lancaster, Monroe, Darlington, Dodgeville, and a number of other small towns in Southwestern Wisconsin as well as Galena, Illinois and Maquoketa, Iowa. Dick's also operated a bakery in Platteville where most of the chain's baked goods were produced. Dick's was based in Platteville, Wisconsin, where its main store was located. It is not to be confused withĭick's Sporting Goods, an unrelated and still currently operating chain of sporting goods stores.ĭick's Supermarket, also known as Brodbeck Enterprises Inc., was a regional chain of grocery stores in Southwestern Wisconsin founded by Richard Brodbeck. This article is about the US grocery store chain formerly named Dick's.
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