How to Use Winning Infomercial Strategies on Your Landing Pages Once we identify these principles, we can figure out how to incorporate them into your landing pages to supercharge your conversions. Infomercials have launched multimillion-dollar brands and made people staggeringly rich-and continue to do so-because they rely on timeless persuasion principles.
Even after all the advances in technology, they’re still being created and aired regularly. The infomercials that swarm late-night TV like a plague of grasshoppers might be cheesy, but there’s a reason they’re still around: they work. You just have to be a little open-minded. The same techniques you see in infomercials repeated over and over again can help you improve your landing page conversions. They might be fun to read and make visitors feel warm and fuzzy, but they don’t convert. This kind of thinking translates into ineffective landing pages. But there’s a problem when businesses obsess over their “image” so much that they forget the part where they’re supposed to sell. There’s a lingering stigma towards “internet marketing,” people are increasingly skeptical of marketing and advertising in general, and the stakes of a misstep online can be high.īuilding trust and credibility are essential. Most online businesses are extra sensitive to being perceived as trustworthy and credible. Photo Credit: Radiant_chains via Wikimedia Commons Is Your Landing Page Selling? Surely the tactics used in infomercials don’t have a place in your landing pages… To a lot of marketers online, they seem like relics technology has left behind. Let’s face it: infomercials are loud, cheesy, and sometimes abrasive. And I bet you’ve seen Tony Horton’s smiling face pedaling the P-90X workout program.
Products like “The Magic Bullet” make regular appearances. That’s when they come out of the woodwork. If you’ve ever struggled with insomnia, you don’t have to spend much time watching late-night TV to see your fair share of infomercials.
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